How to get your carriers to join a supply chain visibility network?

May 24, 2021

Carriers keep the supply chain moving. No matter what you produce or who your customer is, you’ll rely on carriers to ensure your inventory is transported on time. 

While shippers and logistics service providers (LSPs) have always known the role carriers play, a combination of uncertain market conditions and an increasing need for real-time transportation visibility data has brought them front and center. 

Many supply chains have tried tirelessly to build these real-time connections with their entire carrier network, spending significant time and money with limited or incomplete results. This is where real-time transportation visibility comes in. 

That’s why LOGFLOWS started the project of connecting the carriers with their shippers and LSPs by offering a common platform for both to share the real-time data and resource.

LOGFLOWS has spent years building the best-in-class transportation management system as well as one of the largest carrier networks in Asia, which is why we are able to offer the SLA that guarantees 90% of a shipper’s directly contracted truckload carriers will be onboarded in 30 days. 

But how does LOGFLOWS get carriers to join the LOGFLOWS platform? And how can you encourage your carriers to join as well? 

Here are a few key ways LOGFLOWS helps get your carriers on the network. 

1. Provide all necessities for carriers to onboard the network 

First and foremost, we try to make it as easy as possible for carriers to join the network. They would prefer to focus on delivering your goods as quickly and safely as possible. To ensure it makes sense for carriers, LOGFLOWS doesn’t charge them to join the network. 

Carriers that are required to pay to share visibility data will likely need to find a way to pass the cost back to their customers – the shipper and LSPs — whether it be raising their rates or adding a separate visibility surcharge. Because shippers work with many carriers, this approach doesn’t make sense for the carrier or the shipper. If some carriers aren’t willing to front the cost, it will create visibility gaps and reduced trackability for the shipper and their logistics provider, which would reduce the network effect benefits.

Beyond costs, LOGFLOWS offers the easiest to use yet most comprehensive TMS for the carriers. Carriers have the individual login and autonomous to add their resources and quotation in the TMS. With the LOGFLOWS TMS, 70% of new carriers connect and initiate data sharing in less than 14 days of being invited.

Easing the onboarding process removes barriers for carriers to share real-time visibility data. Making it easier on the carriers improves the amount and quality of insight. 

2. Highlight the Benefits for the Carrier’s Business 

While real-time transportation visibility is a must-have for shippers and LSPs, there are many benefits for carriers that haven’t gotten the attention they deserve. LOGFLOWS features these benefits when asking carriers to join the network. When working with your carriers to gain tracking data, it can help to highlight what’s in it for them. 

First, many carriers have provided feedback about how visibility has enabled them to provide a superior customer experience. Carriers are able to provide very valuable information to their customers, putting them in a better position to maintain and grow their business. 

It is getting to be a new market norm for the customers to ask for the real-time visibility. Some customers were even requiring the ability to gain shipment location information and all these are ready in LOGFLOWS TMS.

In addition to customer satisfaction, visibility eliminates check calls for drivers and dispatchers, allowing drivers to focus on driving without interruptions for check calls. By using the LOGFLOWS driver app, drivers can easily communicate with the offer by receiving orders and reporting shipments status real-time.

Last, LOGFLOWS TMS also a tool for carriers to manage their internal resource such as drivers and trucks. There is module also for carriers to measure the running cost.

3. Leverage Visibility to Improve Collaboration with Carriers 

With reliable and complete visibility data and analytics, you can improve your partnerships with carriers. All parties within the ecosystem can point to a single source of truth and use it to review what’s going well and dig into areas of improvement. 

Building more trust and predictability requires collaboration and transparency between all parties in the ecosystem. In addition to solving problems and delays in real-time, supply chains can also run reports on their visibility data to identify recurring issues or areas of improvement. With a large carrier network, shippers and LSPs can view analytics about performance across their carriers, enabling them to improve collaboration with accurate and reliable insight.

Collaboration is important to not only build a visibility carrier network, but to maintain it. LOGFLOWS partners closely with carriers and focuses on continuing to nurture relationships with the network.